We couldn’t have expected anything less from fashion designer Said Mahrouf.

With his incredibly rising popularity, that goes from Middle Eastern and European fashion runways to international red carpets; the talented designer of Moroccan descent has just released his Spring 2016 Campaign. Published on the Middle Eastern holy grail of fashion news; Style.com/Arabia, this creative campaign (to say the least) was shot by Netherlands-based photographer Wendelien Daan, and styled by Majid Karrouch.

Through the campaign images (posted below), which are so spectacular that we’d rather show you than even attempt to describe them (which believe us, we tried to do), Mahrouf wanted to present this collection under a whole different light, than what we saw during its first presentation at the Fashion Forward runway, or even when worn by some lucky celebrities (at the International Marrakech Film Festival, among other occasions).

Adding to the beauty of this collection, initially titled “The Conference of the Birds”; and already rich in its inspiration from the Persian poem by Farid Attar; which “recounts the story of a flock of birds who journeyed to a lake in the hope of meeting their leader. But when they arrived, all they found was their own reflection”, the artist explained his creative choice for the campaign to Style.com/Arabia, saying “I took the initial concept of the collection and pushed it further to an even more conceptual expression of the spiritual representation of the human soul”.

 Photos Courtesy of Style.com/Arabia

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