Even though, normally when we talk about an It Bag we generally refer to a luxury brand purse, I personally believe that a label is not a pre-requisite (but it doesn’t harm either). In my dictionary, an It Bag is one that pops and adds personality to any outfit it is paired with.

Take today’s look as an example. The outfit is pretty minimalist and effortless; a pair of formal black pants, a casual sweater, a some colourful sneakers, that’s it. But when you add such a festive purse as today’s; which happens to be a staple in Moroccan bazaars and souks, the whole look gets more lively.

Photos Taken By Hicham Laabd

Sweater: Stradivarius – Pants: Mango – Sneakers: Adidas – Bag: Bazaar Essaouira – Sunglasses: Persol

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