I have never been more excited about writing a post on a collection or a designer, than I am today! Sometimes you come across some talented people with whom you feel an instant connection, even though you have never met them. A true testimony to the impact of his incredible talent, Karim Adduchi is one of those people for … Continue Reading

In case you were doubting her style icon title, Amal Clooney might have just proven you wrong. As we were just getting over her stunning Cannes’ yellow gown moment, here comes Mrs.Clooney with yet another amazing fashion statement; the turban. I confess that I have never pegged Amal as a turban kind of girl, even though she … Continue Reading

While Marrakech is gearing up for constructions on the upcoming Saint Laurent museum, Fondation Pierre Bergé – Yves Saint Laurent is all set to open one more museum in Paris, next year.  So let’s take this one museum at a time. A couple of days ago, it was made official that the French architecture firm; Studio KO will … Continue Reading

Model of the moment, and a Vogue magazine favorite Imaan Hammam attended her very first Met Gala this year, and it was quite the affair. Just like a fairytale, the model of Moroccan and Egyptian descents had on a beautiful dress made especially for her by; what we would like to call her very own fairy godmother; … Continue Reading

We can all agree in saying that Rihanna’s look from last year’s Gala is still hunting us, and it will continue on doing so for a very long time, and so is Sarah Jessica Parker’s Alexander McQueen moment in 2006, and many more. This is exactly what I believe the Met Gala is all about. … Continue Reading

In one of today’s articles by Buro247, the fashion insider described a brand new Chloé capsule collection as; “if (it) were made for roaming the cobblestone streets of Spain or afternoons at the souks in Marrakech”. These few words caught mine (and my Moroccan self’s) attention instantly, then I looked it up, so I could report back to … Continue Reading

Well, this is a new look for Kylie Jenner! The reality TV star just posted on her Instagram account yet another outfit photo, but this time “baby Jenner” went for a whole different style. Never shying away from trying new things, especially when it comes to fashion, Kylie went for another all black look, but … Continue Reading

World famous Instagram series “Follow Me” just reached Morocco. For the last three years Russian couple Murad and Natalia Osmann have made us follow them all around the world (pun intended) through social media with their ground breaking travel series “Follow Me”. From the Jordan desert to Las Vegas, and recently from beautiful India, the … Continue Reading

Comedian of Moroccan descent, Gad Elmaleh has been on a mission lately to conquer the American audience, and that after establishing himself as the leader of the Francophone comedy stage for many years now. Taking his fans and followers with him through his journey towards the American dream, Gad has been sharing on social media … Continue Reading

When exquisite taste and elegant bridal fashion come together, the result is this dreamy Marrakech destination wedding. Last week, Saudi accessories designer and talented illustrator Alaa Balkhy was joined in marriage to Issam Hamididdin in a fairytale wedding in Marrakech. Dressed in an enviable Razan Alazzouni gown, that looks as if it came straight out of a … Continue Reading