Speaking for my shopoholic self, shopping is a skill, and doing it right takes practice (thankfully), especially when we are talking about shopping in a Souk. As you probably know, a Souk is a very large place where you can find everything you need, from: clothes, shoes, bags, food, decoration, furnitures, and many more enchanting … Continue Reading

Published on Afrocraze.com in July 19, 2018 Featured in Vogue USA, Vogue Arabia, Huffington Post, Velvet Magazine, and ( so ) many more publications, Sofia El Arabi has undoubtedly made a name for herself in the fashion world. With a personal style that can only be described as, a queen of the desert meets Emmanuelle … Continue Reading

Published on Afrocraze.com in June 30, 2018 Celebrating Eid in Agadir, Morocco. We explored Moroccan souks, where fashion & celebration intersect, in search of the perfect outfit for this special day. In collaboration with Kaftan Mag. Music by Brahim Fribgane.  

Published on Afrocraze.com in May 29, 2018 A few weeks ago on AfroCraze, we talked about ethical fashion on the African landscape; “Zooming in on the practice of ethical fashion that is sourced and produced on the African continent, we at AfroCraze believe that the true embodiment of ethical fashion goes beyond not doing harm. … Continue Reading

Published on Afrocraze.com in March 30, 2018 What is a kaftan, really? In what garment “box” should we put it? Dresses? Outerwear? Formal? Casual? Even the Moroccan that I am, can get confused at times. However, one thing I know for sure, is that I am “Caftan with a “K” team”, all the way. Ka … Continue Reading

Published on Afrocraze.com in March 30, 2018 “When Yves Saint Laurent discovered Marrakech in 1966, he was so moved by the place that he decided to buy a house and regularly go back there. It feels perfectly natural, fifty years later, to build a museum dedicated to his oeuvre, which was so inspired by this … Continue Reading

Happy Spring everyone! Finally! No offense to winter, but I’m so done with knits, sweaters, and coats! Bring on light layers, and spring fashion basics. I have here a selection of clothing pieces, mostly basics (Dah! It’s me, the basics’ w****), that will make for the perfect spring wardrobe.

Come to Marrakech with me? Yes, I’m vlogging! Kind of! In my latest video, I’m taking you on a road trip to Marrakech with me.  And this no boring trip. Attending the opening of my favorite designer KaftanQueen’s second boutique launch in the heart of old Marrakech medina, I will also take you around the … Continue Reading

This is not an order, but a mere suggestion! In this video, I explain in all honesty the reasons behind me; normally a shy person, starting a Youtube channel. I also tell you why I think you would enjoy watching my videos.

In case you haven’t figured it out yet, beautiful instagram feeds have become #lifegoals. And today, I’m here to tell you that it doesn’t take that much, to up you insta game, and get a better Instagram feed.